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Food and Beverage trends to keep in mind in 2023


Cooking Europe.Tilburg, January 6th 2023

2023 will be the redefinition of value in the food and beverage departments.



Over the last few years, the hospitality industry has been faced with uncertainty and change. Since the end of the pandemic, the looming recession as well as the increase in the cost of living have produced changes in the restaurant sector and food and beverage departments. The following year, 2023, will be characterized as a redefinition of value in the hospitality industry.


Cooking Europe is an international specialist in the development of hotel and restaurant projects. With our market experience and our client portfolio in the restaurant and hotel industry, we have identified and analyzed the most important food and beverage trends for 2023.





The industry, suppliers and consumers are all struggling with rising costs of living, which are impacting hospitality. In order to prevail, we must have an understanding of the industry and adopt appropriate strategies.


Customers expect an exceptional experience in terms of service and menu innovation, always guided by value for money. Restaurants and F&B departments must evaluate their offer and analyze how it affects their profitability. Menu engineering can help us reduce our expenses and solve possible problems in the supply chain.


Digital transformation

Technology has played an important role in the hospitality industry in recent years, and in 2023, it will be even more so. The future is new technologies, and companies must reinvent themselves so as not to be left behind.

From the automation of tasks and the incorporation of a kitchen robot to solve the lack of personnel to the digital transformation of the brand, where data will be the key to the operation of the business.




This trend is an understanding of gastronomic sustainability in a broad sense, which is relevant for the primary industry, the food industry and consumers. It also includes team management, employee loyalty, and the opportunity to gain a new perspective on the hospitality industry, including bars or restaurants.

We find ourselves with a greater awareness and demand for sustainability. Customers seek to consume local, organic and beneficial products for the body and the planet. In 2022, we observed how some of the largest food chains in the world have presented vegetarian or vegan options.

That is why we found the need for a change in model towards achieving the goal of memory efficiency and sustainable production. The actions to be carried out in 2023 in our restaurant or F&B department must range from the use of local raw materials or waste management to energy saving.





In the middle of the pandemic, we saw how delivery increased due to mobility restrictions, going from 11% of establishments with delivery in mid-2020 to 30% at the end of 2021. However, two years later, in 2023, delivery is in crisis. Customers are more aware of the problems food delivery companies bring, which is why brands need to retool to allow customers to order food outside of the restaurant. We observe that customers prefer to order directly from the restaurant, thus confirming the intention to improve the food delivery service.

Likewise, the brand will be in charge of the entire order and delivery experience, as well as sales data. Being able to improve the experience and service for the guest.


The evolution in this sector goes hand in hand with technology, we can already see how different projects and legal changes are developing methods to dispense with human labor for delivery to be replaced by robots. And although it seems very far away, we can already find companies like Just Eat and Start-Up partners to develop robots that make deliveries in less than 30 minutes.


This 2023, restaurants that are flexible and willing to adapt to customer demands will stand out. Keeping technology in mind to overcome economic challenges and staff shortages, and improve the efficiency and profitability of the restaurant or F&B department.




This 2023, restaurants that are flexible and willing to adapt to customer demands will stand out. Keeping technology in mind to overcome economic challenges and staff shortages, and improve the efficiency and profitability of the restaurant or F&B department.


With many goals and projects for 2023, Cooking Europe is dedicated to providing services for the hospitality sector. At Cooking Europe, we keep in mind the new trends to integrate them into gastronomic concepts worldwide. New experiences, unique recipes, healthy ingredients and more sustainable initiatives make our gastronomic projects internationally desired destinations.



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